Brand management for creative businesses
When I worked at big organisations, I was trained to think about brand risk with every decision I made. Was this post or photo going to reflect badly on our organisation? Was this glaring bug or problem going to affect our reputation?The skills I learned working in the corporate world have come very handy in my creative business. This includes the way I think about and protect my brand and what I created.⠀⠀⠀⠀⠀⠀⠀⠀⠀I am notoriously picky in the partnerships I go into and what I choose to give my time to. Every activity takes my time and my energy, and...